About Fjallraven Clothing
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and they have the utmost respect for the environment.
This is what Fjallraven do:
- Develop functional, durable and timeless outdoor gear
- Act responsibly towards nature, animals and people
- Inspire and develop interest in outdoor life
The Fjallraven Vision
The core Fjallraven mission and driving force has always been, and always will be, to enable and inspire more people to spend time in nature. Fjallraven want their products to help you feel secure and at home in the outdoors, now and in the future. Fjallraven want them to be with you on your most memorable journeys and adventures. So Fjallraven develop and create in a thoughtful manner and design for lifetimes of wear. They don’t chase short-term goals, follow trends or compromise on quality. Their future and the future of nature are intertwined.
Being the best at outdoor equipment, in harmony with the environment, means Fjallraven always look for more innovative and sustainable solutions. This includes using recycled and organic materials, PFC-free impregnation and developing products that can be worn and loved for generations.